Audiense Insights MCP Server

MarketingTypeScript

Access audience insights and marketing analytics from your Audiense account

Available Tools

get-reports

Retrieves the list of Audiense insights reports owned by the authenticated user

get-report-info

Fetches detailed information about a specific intelligence report, including status, segmentation type, audience size, segments, and access links

report_id

get-audience-insights

Retrieves aggregated insights for a given audience, including demographics, behavioral traits, psychographics, and socioeconomic factors

audience_insights_idinsights

get-baselines

Retrieves available baseline audiences, optionally filtered by country

country

get-categories

Retrieves the list of available affinity categories that can be used in influencer comparisons

compare-audience-influencers

Compares influencers of a given audience with a baseline audience, providing affinity scores, baseline comparison, and uniqueness scores

audience_influencers_idbaseline_audience_influencers_idcursorcountbio_keywordentity_typefollowers_minfollowers_maxcategoriescountries

get-audience-content

Retrieves audience content engagement details, including liked content, shared content, and influential content

audience_content_id

report-summary

Generates a comprehensive summary of an Audiense report, including report metadata, audience size, segment information, and top insights for each segment

report_id

Audiense Insights MCP provides seamless access to your Audiense marketing analytics platform directly through Claude or other MCP-compatible clients. Extract comprehensive audience analysis including demographics, cultural insights, influencer data, and content engagement metrics to inform your marketing strategies. This integration enables AI assistants to help analyze and interpret your audience data for more effective marketing decisions.

Overview

Audiense Insights MCP Server allows Claude and other MCP-compatible clients to interact with your Audiense Insights account, providing access to powerful audience analysis and marketing insights. This integration enables you to extract valuable data about audience demographics, cultural insights, influencer analysis, and content engagement directly through your AI assistant.

Prerequisites

Before using this MCP server, you'll need:

Node.js (v18 or higher)
Claude Desktop App or another MCP-compatible client
An Audiense Insights Account with API credentials
X/Twitter API Bearer Token (optional, for enriched influencer data)

Installation

To set up the Audiense Insights MCP server with Claude Desktop:

Open the Claude Desktop configuration file:
- MacOS: ~/Library/Application Support/Claude/claude_desktop_config.json
- Windows: %AppData%\Claude\claude_desktop_config.json
Add the Audiense Insights MCP server configuration to the mcpServers section:

"mcpServers": {
  "audiense-insights": {
    "command": "npx",
    "args": [
      "-y",
      "mcp-audiense-insights"
    ],
    "env": {
      "AUDIENSE_CLIENT_ID": "your_client_id_here",
      "AUDIENSE_CLIENT_SECRET": "your_client_secret_here",
      "TWITTER_BEARER_TOKEN": "your_token_here"
    }
  }
}

Replace the placeholder values with your actual Audiense API credentials and Twitter Bearer Token.
Save the configuration file and restart Claude Desktop.

Using Audiense Insights with Claude

Once configured, you can ask Claude to perform various tasks related to your Audiense Insights data:

List your available reports
Get detailed information about specific reports
Analyze audience demographics and psychographics
Compare influencers against baseline audiences
Examine content engagement patterns
Generate comprehensive report summaries

Example prompts:

"Show me a list of my Audiense reports"
"Analyze the demographics of my latest audience report"
"Compare the top influencers in my report against the baseline audience"
"Summarize the content engagement metrics for my audience"
"Generate a comprehensive summary of my latest Audiense report"

Troubleshooting

If you encounter issues with the Audiense Insights MCP:

Verify your API credentials are correct in the configuration file
Ensure you have an active Audiense Insights subscription
Check that you're using Node.js v18 or higher
Restart Claude Desktop after making configuration changes

For additional support, visit the Audiense website or refer to the GitHub repository.